Generalist
Gain a broad understanding of the world of Digital Media & Design
Our generalist concentration provides a foundational understanding of the core principles and practices of digital media design. You'll develop skills in areas such as graphic design, web development, animation, video editing, and interactive media, gaining the versatility needed to thrive in today's dynamic digital landscape. This broad skill set is highly valued by employers, particularly in smaller companies and startups where adaptability is key.

What You'll Do
- Master core digital media skills across graphic design, web development, animation, and interactive media, preparing you for diverse industry roles.
- Combine your digital media studies with courses from other disciplines, expanding your knowledge and career opportunities.
- Create a diverse portfolio showcasing your skills and adaptability, essential for success in today's digital landscape.
- Learn to adapt to evolving technologies and industry trends, gaining the versatility employers seek in a rapidly changing field.
Career Paths
With a generalist Digital Media Design degree, you're not confined to a single path. Instead, you'll possess a diverse toolkit, allowing you to seamlessly transition between roles like digital content creation, web design, or social media management. This adaptability makes you a valuable asset in today's dynamic digital landscape, where the ability to wear many hats is highly prized.
What You’ll Get
Learn from award-winning faculty with extensive industry experience: Steve Harper, Heejoo Gwen Kim, Anna Lindemann, Samantha Olschan, and Sung In Sohn.
Access state-of-the-art facilities, including a film production studio, sound studio, and high-powered Cintiq computer lab. Students have access to a wide array of professional film and audio equipment.
Clubs like UCTV, Daily Campus, and many others are the perfect place for you to hone in your general digital media interests.
Admissions Process & portfolio requirements
The curriculum includes core courses in motion design, film editing, and 3D motion, as well as electives in narrative workshop, character animation, and visual effects. Students also participate in the DMD 4040 Agency course and complete a senior capstone project.
Alumni Success
Sarah Larkin ‘23
Brand Marketing Specialist at T.J. Maxx
Emily MacDaniel ‘22
Graphic Designer and Content Creator at YMCA
Spencer Steinke ‘21
Jr. Motion Graphics Designer for Florida Panthers
Student Success
Pamela Mackingue
Generalist
Ella Pitonyak
Generalist
Sam Church
Generalist