Phil Dwire
Assistant Professor in-Residence| Stamford, CT
About
Phil is an educator, digital marketer and brand strategy consultant based in Connecticut. He has worked on marketing campaigns, digital programs, and design projects with some of the most distinguished global and regional brands including: Nike, GE, Coca-Cola, Powerade, Chevrolet, ESPN, PharmaNutra, Jackson Healthcare, Rehrig Pacific Company, American Eagle FCU, Goodwill, Connecticut Green Bank and Hospital for Special Care.
Prior to joining UConn DMD, Phil served in multiple roles with the UConn Division of Athletics, most recently as the Director of Digital Media. In this role, Phil led digital media and marketing initiatives and managed the growth of the UConn Huskies’ presence across web, mobile, social, ecommerce, and email/CRM platforms. Phil served as the marketing and advertising lead for the five-time national champion men’s basketball team, and as the Division’s point person with IMG College and CBS Interactive on digital initiatives and corporate partnership contract fulfillment and activation.
Areas of Focus
- Digital strategy and campaigns, marketing and strategic communications, audience analysis, consumer behavior, content marketing
- Social media strategy, social listening, analytics, branding and brand management
Education
- MBA, Hough Graduate School of Business, University of Florida
- MA, Education/Sport Management, Neag School of Education, University of Connecticut
- BS, Business Administration/Marketing, University of Connecticut