Digital Media Business Strategies

Lead in the Digital Age

UConn's DMBS BA program prepares you to be a strategic leader in the ever-evolving digital media landscape. Learn to analyze, strategize, and execute impactful digital campaigns.

Students looking up at a TV screen

What You'll Do

  • Social media analytics, digital marketing, and consumer behavior.
  • Ethical strategy development.
  • Hands-on, project-based learning
  • Work with clients on the DMD 4040 Agency course.
  • Collaborate with organizations like the Maritime Aquarium and Connecticut River Museum.
  • Use the Social Media Analytics Command Center (SMACC) for research.

Career Paths

  • Social Media Consultant/Analyst
  • Sports & Entertainment Marketing
  • E-Commerce Product Manager
  • Content Strategist
  • Digital Marketing Manager

Where Our Alumni Work

  • Cigna
  • Talkwalker
  • ESPN
  • Global Firms/Agencies

What You’ll Get

Learn from award-winning faculty with extensive industry experience: Steve Harper, Heejoo Gwen Kim, Anna Lindemann, Samantha Olschan, and Sung In Sohn.

Meet Our Faculty →

SMACC and Cintiq Lab for analysis and content creation.

Explore Our Facilities →

Clubs like The UConn Pound and student-run agencies like Beachball and Ation.

Explore Student Involvement →

Admissions Process & portfolio requirements

Core courses in digital media strategies, social media applications, and consumer behavior, with specialized electives.

Learn More About Admissions

Alumni Success

Photographer

Juliana Velez

Senior Creative Designer @ Gap

Charles Penny

Marketing Specialist @ Amplify

Tiffany Terilli

Senior Client Insights Analyst @ Comscore

Student Success

Photographer

Olivia Dowski

Business Strategies Student

Ella Gorham

Business Strategies Student

Claire Ruocco

Business Strategies Student