Digital Media Business Strategies
Lead in the Digital Age
UConn's DMBS BA program prepares you to be a strategic leader in the ever-evolving digital media landscape. Learn to analyze, strategize, and execute impactful digital campaigns.

What You'll Do
- Social media analytics, digital marketing, and consumer behavior.
- Ethical strategy development.
- Hands-on, project-based learning
- Work with clients on the DMD 4040 Agency course.
- Collaborate with organizations like the Maritime Aquarium and Connecticut River Museum.
- Use the Social Media Analytics Command Center (SMACC) for research.
Career Paths
Social Media Consultant/Analyst
Sports & Entertainment Marketing
E-Commerce Product Manager
Content Strategist
Digital Marketing Manager
Where Our Alumni Work
Cigna
Talkwalker
ESPN
Global Firms/Agencies
What You’ll Get
Learn from award-winning faculty with extensive industry experience: Steve Harper, Heejoo Gwen Kim, Anna Lindemann, Samantha Olschan, and Sung In Sohn.
SMACC and Cintiq Lab for analysis and content creation.
Clubs like The UConn Pound and student-run agencies like Beachball and Ation.
Admissions Process & portfolio requirements
Core courses in digital media strategies, social media applications, and consumer behavior, with specialized electives.
Alumni Success
Juliana Velez
Senior Creative Designer @ Gap
Charles Penny
Marketing Specialist @ Amplify
Tiffany Terilli
Senior Client Insights Analyst @ Comscore
Student Success
Olivia Dowski
Business Strategies Student
Ella Gorham
Business Strategies Student
Claire Ruocco
Business Strategies Student