Miao Guo
Associate Professor | Storrs, CT
About
Dr. Miao Guo is an Associate Professor in the Digital Media & Design Department at the University of Connecticut. Her research interests include audience behavior analysis, data analytics, communication technologies, as well as media economics and management. She has published articles in the Journal of Broadcasting & Electronic Media, International Journal on Media Management, Journal of Media Business Studies, Journalism Practice, and Media and Communication, etc. Dr. Guo’s research work has been funded by industry sponsors including Time Warner Company. She also received the 2023 Broadcast Education Association (BEA) Research Grant Award, the 2016 BEA New Faculty Research Award, and the 2013 Association for Education in Journalism and Mass Communication (AEJMC) Emerging Scholar Award. Dr. Guo is a Faculty Fellow of the National Association of Television Program Executives, International Radio and Television Society, and AEJMC’s Institute for Diverse Leadership. She is a social media visiting professor of Scripps Howard Foundation and ANA Educational Foundations. She has held leadership positions in professional associations including the BEA and AEJMC.
Education
- Ph.D. Mass Communication, University of Florida, 2012
- M.A. Communication, Tsinghua University, 2004
Language(s) Spoken
- 中文 (Mandarin Chinese)
Areas of Research/Artistic Focus
- Audience behavior analysis
- Data analytics
- Emerging media technologies
- Media industry studies